Mike Stowe, Director Developer Marketing, RingCentralContent is meant to be educational and conversational. Build content that engages the reader, content that is beneficial (ie write about tech, not yourself). Thought-leadership, vision, tutorials, how-tos, and getting started guides tend to do very well. Find a mix between owned content and syndicated or distributed content on sites relevant to your industry or audience.
Tim Falls, Community-builder & Climate ActivistFocus on delivering tangible, meaningful value through your content. If people find value in it, are able to act upon it, or otherwise put it to use, they will appreciate it. Their gratitude will lead to "engagement" (ie, further interactions, expressions of gratitude, shares with their network, etc)Leon Stigter, Sr Product Manager at LightbendI think that predictability is important in terms of when you're publishing content. Having a certain schedule makes it easier for people to expect when you're dropping a new piece of content.Michael Lynn, Principal Developer Advocate, MongoDBTake a multi-channel approach. Don't simply plop articles in your blog... do that - but then make that article the basis of a live stream, invite community members to share their experience on a stream, or in a podcast episode.